PROJECT: PARIS FASHION WEEK Haute Couture MW 01/2108

AGENCY task: Spatial Design | inflatable Installation

Client: GUIDI 1846

Location: GUIDI SHOWROOM PARIS

LA CARTONNERIE paris 

A charming venue La Cartonnerie it's switch over in a temporary Guidi's showroom.

An inflatable installation fill-up the foyer, three soft satin pillows design a narrow passage to access/squeeze into the new collection 2018.

 

A welcoming entrance/exit aims visitors/customers to experience a path through an organic form with marked references to human genetics,

free to be interpreted and where sexuality is indefinite.

 

Strategy: Guidi

Spatial Design: what about agency

Special Thanks: Plastique-Fantastique 

 

 

 


 

 

 

PHOTO CREDITS: SIMONE SERLENGA | GUIDI